Past Webinars for Purchase
Mentorship Monday: Mentorship Mastery: Strategies, Success Stories, and CAPIO’s Path to Professional Growth
Free CAPIO Member Webinar
Dive into the game-changing mentorship world with our Mentorship Monday session, featuring mentoring industry expert Mary Ann Pearson, Ed.D., APR, and veteran communicator CL Lopez. During this session, you will uncover the profound benefits of mentorship across your career trajectory as they share data-driven strategies designed to elevate your mentoring journey.
CAPIO ADVANCED TRACK: Emotions: How Leaders Identify, Manage, and Learn From Them
Power Lunch Webinar
Knowing your leadership capacity to control your own emotions is a valuable skill. And it can be disastrous if you do not recognize triggers and learn to manage them. During this webinar, attendees will examine how emotions and logic work together in our brains through published work and anecdotal storytelling. We will highlight a case study, review mental models, and reveal practical tips on how leaders identify trigger points, manage emotions, and learn how to harness their actions and reactions so they respond properly when the unexpected can get in the way of a normal
Making Your Special Events Shine in 2024
Power Lunch Webinar
Are you ready to take your agency’s special events to new heights in 2024? Join CAPIO for an engaging and candid panel discussion that promises to be a game-changer for executing events from concept to creation, ensuring every detail shines.
Our speakers will cover tips, tools, and insights on tackling large groundbreakings and ribbon cuttings, creating a State of the City event, and setting up the nation’s first-ever Swift City, honoring superstar Taylor Swift.
During this webinar, you will:
CAPIO 2024 State of Communications
Power Lunch Webinar
In 2024, public-agency communicators will continue to face new challenges and opportunities, constantly redefining strategies, priorities, and best practices to maintain effective communication and engagement with our communities.
During CAPIO’s 2024 State of Communications webinar, attendees will have the opportunity to learn about key issues shaping the California communication landscape. The webinar will feature insights from CAPIO President Lael Wageneck, MPA, APR, and CAPIO President-Elect/Treasurer Tom Christensen, highlighting CAPIO’s key focus areas for the year.
Communicating Solo: Essential Tips and Tools for One-Person Teams
Power Lunch Webinar
Are you managing communications solo at your public agency? Navigating the complex and demanding world of public relations and communications single-handedly can be daunting. This tailor-made webinar is designed to provide you with practical tips, innovative tools and insider strategies to excel in your role.
How to Give Your Government Agency a Facelift
Webinar Training
Government agencies are often stereotyped as organizations with a ton of red tape and impersonal bureaucrats, impacting both the public’s opinion as well as employee morale within these agencies.
Join public agency communication experts Sonja Dosti, APR, from Fresno County and Ally Soper, from Kern County, as they share the journey of transforming, humanizing, and streamlining their agencies’ brands to better raise awareness about services available to residents.
Winning Strategies for Developing a Public Outreach Campaign with Lasting Impact
Power Lunch Webinar
Are you passionate about creating positive, meaningful change and making a lasting impact in your community but unsure how to effectively engage with key audiences? If so, this workshop is tailor-made for you!
Join public-agency communication experts Brooke Federico, Melody Hendrickson and Amy McKenzie from the County of Riverside. They will share valuable insights and practical tips to develop a robust outreach campaign that delivers tangible results, using their award-winning Faces of Fentanyl campaign case study.
Key Takeaways:
Mastering Your Communications Career: Insights from CAPIO Paul B. Clark Lifetime Achievement Award Winners
Mentorship Monday
Are you interested in sharpening your communications skills and learning from the best in the field? Join us for CAPIO’s highly anticipated webinar, “Mastering Your Communications Career: Insights from CAPIO Paul B. Clark Lifetime Achievement Award Winners,” where we bring together a panel of accomplished public-sector communications experts who will share their invaluable knowledge and experience.
Reel Talk: How to Maximize Your Reach with Facebook and Instagram Reels
Power Lunch Webinar
In 2020, Instagram announced the addition of Reels, but did you know that Facebook now has a Reels feature?
Facebook Reels have been around since 2021 and if you are looking to maximize your reach and grow your audience, then Facebook and Instagram Reels should be part of your social media strategy. Reels are an important tool because they provide a unique opportunity to reach new and existing audiences on each platform, which allows for increased visibility and discoverability of your content.
Winning Crisis Communication Strategies
Power Lunch Webinar with ACWA
When a crisis hits your agency will you be prepared to respond transparently and effectively with your community, the media and internal audiences?
Join communications veterans Scott Summerfield, Betsy Lauppe Rhodes and Carrie Monteiro to learn how to navigate communications when a crisis strikes.
Key take-aways from this webinar include:
· Planning for a crisis
· Proactive crisis response and strategy for communicating with the C-suite and internal audiences
How to fall in love with local government communications again
Power Webinar
The Great Resignation. The Big Quit. The Great Reshuffle. Whatever you want to call it, people are FRIED. And communications professionals might be the crispiest of them all. After three years of what felt like constant crisis communications, we find ourselves working harder than ever. We’ve emerged (have we?) from a global pandemic only to find that community members seem to have gotten pricklier, Council members less patient, and coworkers have just up and left.
Mentorship Monday: Switching Gears in Your Career
Power Webinar
If you’re a public-sector communicator searching for your next challenge, you may be looking at options for a higher-level role at your agency or a similar organization. But maybe you’re looking for more flexibility or balance than a traditional PIO role offers. There are different options to find meaning and advancement. There are also lots of reasons government communicators seek change.
During this roundtable discussion, you’ll learn from four communicators who have successfully transitioned from PIOs to other roles.
PIO + Community Engagement = How to Manage both Jobs? Learn the top two things to do first!
Power Lunch Webinar
As a public-sector communicator you wear many hats. Oftentimes, you may find yourself leading an agency wide community engagement effort for a challenging project and program. Building trust and rapport with challenging internal and external audiences as well as making decisions in the face of adversity is crucial.
Join veteran community engagement and communications pro Kit Cole, founder of Kit Cole Consulting, as she shares key tips for leading effective, strategic community engagement efforts.
Key Takeaways:
CAPIO Advanced Track-Climbing the Charts: Strategies for Building a Pitch Perfect Communications Office
Webinar Training
As the chief communications professional, you are in charge of overseeing communications for your agency and possibly even building a communications division and team from the ground up. There will be new challenges and opportunities you face in this role as you work with internal and external audiences, oversee employees, measure success, and deal with sensitive and often controversial issues facing your agency.
Demystifying Communications Strategies for Diverse Communities
Webinar
Incorporating diversity, equity and inclusion into your agency’s communications can often feel overwhelming and challenging. Join CAPIO and ACWA for this webinar that will break down the steps toward developing and executing more inclusive communications strategies for diverse communities.
Key take-aways from this webinar include:
CAPIO ADVANCED TRACK: Goal Setting for 2023: Strategies that Work
Power lunch webinar
A MEMBER EXCLUSIVE TRAINING
As public sector communicators, it can often feel that work and life bleeds together and there is a long to-do list that is never complete. Putting out small daily fires at home and at the office can lead to a sense of overwhelm and also places larger personal and professional goals, like training for a marathon or earning your Accreditation in Public Relations, on the back burner.
During this not-to-miss webinar, you’ll learn practical strategies to set yourself up for success in 2023.
Key Takeaways:
Developing and Implementing Effective Communications Plans that Move the Needle
Webinar Training
A solid strategic communications plan provides value to your skills as a communications pro and can set your agency and department up for success through ensuring a road map that clearly defines goals, objectives, strategies and tactics. During this webinar, you’ll learn how to develop a measurable communications plan that will showcase value to your organization and the communities you serve.
CAPIO ADVANCED TRACK: Communications 20/20: Past, Present and Future Planning
Power lunch webinar
A MEMBER EXCLUSIVE TRAINING
The field of communications is constantly evolving. How do we learn from the past as we prepare for the future?
Join veteran communications professionals Gabriela Dow and Rebecca McColloch Cole. They will share what they learned in their more than two decades working with hundreds of California public agencies media, tech/startups, politics, public affairs, and public/private partnerships. In addition, they will discuss what communications pros can anticipate for the next 20 years.
Tik Tok on the Clock: Tips and Tricks to Get You from Beginner to Viral
Power Lunch Webinar
TikTok has more than 1 billion monthly active users. This app has been downloaded over 200 million times in the United States alone. If your target audience includes anyone between the ages of 13 and 60, TikTok is where you need to be.
Sacramento Fire joined TikTok in April 2021. A year later, the account had close to 100,000 followers, making it the biggest social media platform for Sacramento Fire.
City Branding: Three Pathways to a New You
Power Lunch Webinar
Companies like Nike, Disney, Apple and McDonald’s became the successful empires they are today because of one key concept: branding. While they all provide very different services, their dominance comes from the consistent use of memorable logos, tag lines, color schemes and other branding elements. You may be asking: what does this have to do with government agencies? Cities communicate with residents every day and the well-being of the community depends on engaging the public effectively.