Past Webinars for Purchase

Overview

Past Webinars for Purchase by Category
Miss a webinar? Search our recent webinar topics here.

Click links below to view our recent webinars.  Select webinars are available free to our free to members in the members resource library.  Additional webinars offered during the COVID-19 crisis were offered free to members and non-members here.

Pursuing your J. Lindsey Wolf CAPIO Certificate in Communications?  Keep track of your credits by viewing your CE credits in your membership profile or listing them on the tracking form found on the certificate.

Strategic Communications

CAPIO ADVANCED TRACK: Strategic Evolution: Unlock Success with a Client-Centric Model for Your Communications Team (2024)

Winning Strategies for Developing a Public Outreach Campaign with Lasting Impact (2023)

Developing and Implementing Effective Communications Plans that Move the Needle (2022)

Creating a successful communications strategy starting with research (2022)

The 2022 Edelman Trust Barometer results: how does trust impact our work as communications pros? (2022)

Strategic Communications: A 7-Point Checkup (2020) 

Key messages in action: strategies for implementing your key messages to tell your organization’s story (2022)

Crisis Communications

Emergency and Crisis Communications 101 Webinar (2024)

Winning Crisis Communication Strategies (2022)

Navigating the Phases of a Crisis from Pre-crisis to Recovery (2020)

Are You Digital Ready?  Scaling and Adopting Disaster Preparedness Using the California Wildfires.

Ethics & Communications Leadership

Ethics and Communications Leadership (2022)

Ethics & Communications Leadership (2020)

Digital Media

Engage, Inform, Inspire: Social Media Strategies for Public Sector Success (2024)

Develop a Smarter Outreach Campaign with Data Mapping Tools (2024)

Reel Talk: How to Maximize Your Reach with Facebook and Instagram Reels (2023)

Navigating a New Generation of Media (2023)

Tik Tok on the Clock: Tips and Tricks to Get You from Beginner to Viral (2022)

Creating with Canva: Tips, Tricks and Tools to Elevate Your Agency’s Brand (2022)

Why Should Your Agency Be On TikTok? (2022)

Analyzing and Leveraging Social Media: What to Measure and Why (2021)

The Missing Link: Why LinkedIn Is Where Your Agency Needs to Be (2021)

Websites and ADA Compliance (2021)

Search Engine Optimization for Public Agencies (2020)

Storytelling is not a Unicorn: A Practical Approach to Creative Storytelling Using Graphics and Visuals (2021)

Improving Your Agency’s Storytelling with Artificial Intelligence (2020)

Advanced best practices for social media community management(2020)

Social media 411 with Facebook, Instagram and Twitter (2020)

Tales from a Website Redesign (2019)

Measuring What Matters: Creating Your Social Media Dashboard Report (2020)

Photography

Driving Community Engagement with Photography (2021)

Video

Mobile Video 4-1-1: Creating Engaging Content for Instagram, Facebook and TikTok (2022)

Virtual Events 101: How-to Tips, Tricks and Lessons Learned (2020)

Hosting Virtual Events: A Guide to Planning an Engaging Event (2020)

Writing

From Gobbledygook to the Mother Tongue: Making Gov Speak Understandable (2023)

Earn Your APR in 2023: Everything You Need to Know to Start Now! (2023)

Writing for Maximum Engagement – CAPIO (2022)

Storytelling: Telling Your Agency’s Story Across Multiple Platforms with Maximum Impact (2020)

Writing compelling content in plain language (2020)

Public Speaking

Media Relations

Mastering the Op-Ed: From Concept to Publication (2024)

Building Positive Relationships with the Media to Accomplish Shared Goals (2021)

Community Relations & Engagement

Mentorship Monday: Stand Out and Shine: Mastering Personal Branding for PR and Comms Pros (2024)

Making Your Special Events Shine in 2024 (2024)

How to Give Your Government Agency a Facelift (2023)

Mastering Your Communications Career: Insights from CAPIO Paul B. Clark Lifetime Achievement Award Winners (2023)

Edelman’s 2023 Trust Barometer Results: How Communicators Can Navigate and Make Connections in a Polarized World (2023)

PIO + Community Engagement = How to Manage both Jobs? Learn the top two things to do first! (2023)

Lessons learned in the COVID trenches (2022)

Demystifying Communications Strategies for Diverse Communities (2022)

Sharing Your Agency’s Story About Important Water Infrastructure Projects and Programs (2021)

Successful Communications Partnerships with Subject Matter Experts (2021)

The 411 on Developing a successful Citizens’ Academy (2021)

Executing a Creative Outreach Campaign that Resonates (2021)

What’s Next: Trends in Outreach and Education (2021)

Collaborative Engagement: Adapting Your Engagement Approach Based on Lessons Learned from the Pandemic (2021)

Creating an Effective Utility Rate Change Outreach Strategy That Builds Customer Awareness and Confidence in the Rate-setting Process (2021)

Collaborative Engagement: Developing Multi-Agency Programs and Reaching Diverse Communities (2021)

Putting the LOL in Local Government (2020)

Communicating with Diverse Audiences: Developing Inclusive Outreach Practices (2020)

Multi-Cultural Communications How to Communicate with Diverse Audiences (2019)

10 Biggest Mistakes Government Makes in Engaging Residents (2019)

Advanced Track – Member Only Courses

CAPIO ADVANCED TRACK: Emotions: How Leaders Identify, Manage, and Learn From Them – CAPIO (2024)
CAPIO ADVANCED TRACK: Rethinking Strategies: Increase Leadership Capacity and Improve Communication (2023)
CAPIO ADVANCED TRACK: Rethinking Communication and Leadership with Emotional Intelligence and the Adversity Quotient (2023)
CAPIO Advanced Track-Climbing the Charts: Strategies for Building a Pitch Perfect Communications Office (2023)
CAPIO ADVANCED TRACK: Goal Setting for 2023: Strategies that Work (2022)
CAPIO ADVANCED TRACK: Communications 20/20: Past, Present and Future Planning (2022)
CAPIO ADVANCED TRACK: USC Polarization Index: A Road Map for Public-sector Communicators and Leaders to Navigate Controversial Issues (2022)
CAPIO ADVANCED TRACK: Reimagining your agency’s website: practical tips and tools for a winning strategy (2022)
CAPIO ADVANCED TRACK: Advanced Strategies for Communicating During a Crisis (2021)
CAPIO ADVANCED TRACK: Navigating leadership and communications in the C-suite (2021)
CAPIO ADVANCED TRACK: Having Difficult Conversations and Building Trust (2021)
CAPIO ADVANCED TRACK: Building a Social Media Strategy that Creates Trust and Engagement (2021)

CAPIO ADVANCED TRACK: Managing, Mentoring and Motivating with Purpose (2021)

CAPIO ADVANCED TRACK: Being Your Agency’s Strategist: Advancing Into an Executive-level Communications Role (2021)

Tools and Resources

Navigating the Stream: Innovative Water Education for Tomorrow’s Leaders (2024)
Navigating PFAS: Data-Driven Communications Strategies for Public Agencies (2024)
“Let’s Face It Together” — A case study on branding and marketing solutions to address mental health (2024)
Mastering Budget and Rate Communications: Proven Strategies Success (2024)
Mentorship Monday: Mentorship Mastery: Strategies, Success Stories, and CAPIO’s Path to Professional Growth (2024)
How to fall in love with local government communications again (2023)
Mentorship Monday: Switching Gears in Your Career (2023)
City Branding: Three Pathways to a New You (2022)
Mentorship Monday: Networking with authenticity and integrity: Winning ways to meaningfully connect post pandemic (2022)
Mentorship Monday: 7 Steps to Build Your Personal Brand (2022)
Mentorship Monday: Rising Through The Ranks: A Chat with Communication Leaders (2021)
Project Management for PR Pros (2021)

Legal Issues for Government Communicators—Copyright, Trademark and Records Retention Laws (2021)

Podcasting 101: How To Tips and Tricks to Get Your Agency’s Podcast Up and Running (2020)

Elevate Optimism and personal wellbeing workshop (2020)

Coping and Communicating with Compassion (2020)

What’s Your Brand? Personal Branding (2019)

Building a Better No Budget Survey (2020)

Internal Communication

Communicating Crucial Information with Internal Audiences (2021)

Future of Communications | Trends

CAPIO 2024 State of Communications (2024)

Unlock the Secrets of Successful Communication: Great Ideas to Try in 2024

CAPIO 2023 State of Communications (2023)

CAPIO 2022 State of Communications (2022)

CAPIO 2021 State of Communications (2021)

The 2020 edelman trust barometer results (2020)

CAPIO 2020 State of Communications (2020)

 

Additional webinars available for free to members in the members resource library.  (Log-in required to view.)

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Safeguarding Public Trust: Cybersecurity Strategies for Public-Sector Agencies

As cyberattacks grow in sophistication and frequency, leaders, communicators, and IT professionals within public agencies must be well-prepared. Join CAPIO for a compelling session where we dissect the anatomy of a cyber threat and explore the pivotal role of strategic communication in crisis management.

This webinar will provide public-sector communicators with the knowledge and tools to safeguard their operations, maintain public trust, and effectively navigate the aftermath of digital disruptions.

Key Takeaways

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Navigating PFAS: Data-Driven Communications Strategies for Public Agencies
Power Lunch Webinar

Recent news headlines have been sounding the alarm about “forever” chemicals called PFAS (per- and polyfluoroalkyl substances). Across California, local governments and public agencies face a growing need to educate and inform the communities we serve about these troublesome pollutants and how they impact our health and environment. If you work for a fire, airport, water, or wastewater district, you likely already feel the urgency to create a PFAS communications strategy.

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Engage, Inform, Inspire: Social Media Strategies for Public Sector Success
Power Lunch Webinar

Public agency communicators are informers and community builders through social media. Join CAPIO’s Social Media Chair and Senior Communications Coordinator for ReGen Monterey, Eric Palmer, for this webinar; he’ll share strategies to evolve your agency’s social media presence from merely informative to profoundly interactive, ensuring your efforts resonate deeply with your constituents.

Key Take-Aways:

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Mastering Budget and Rate Communications: Proven Strategies Success
Power Lunch Webinar

As public-sector communicators, we are tasked with relaying complex budget and rate information to our communities in a clear, transparent, timely, and engaging manner. During this moderated webinar, seasoned public-sector pros will share practical, real-world insights, best practices, and replicable strategies to enhance your agency’s communication efforts, resulting in better engagement and increased trust with your community.

Key Topics Covered:

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Develop a Smarter Outreach Campaign with Data Mapping Tools
Power Lunch Webinar

Data mapping is a powerful tool that can help unlock data driven strategies to develop smart outreach campaigns that resonate with your target audience and increase engagement. This easily accessible tool applies data mapping techniques to visualize the potential reach of your campaign and how to deliver your outreach tactics with pinpoint accuracy. Data mapping tools can be applied to all types of campaigns. In this session, we will use the City of San José’s recycling campaign as an example. You will be able to apply what you learn to your own program needs back home.

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CAPIO ADVANCED TRACK: Strategic Evolution: Unlock Success with a Client-Centric Model for Your Communications Team
Power Lunch Webinar

During this CAPIO Advanced Track webinar, attendees will learn how to redefine an Agency-wide communication model, moving from a one-size-fits-all to a personalized experience. It’s driven by a client-based model, with Departments as primary clients. Establishing robust relationships between Communications staff and department individuals is crucial. Whether with a police officer, firefighter, planner, water technician, or street manager, each connection unveils unique qualities. This empowers communicators to grasp day-to-day requirements and hot topics.

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Mastering the Op-Ed: From Concept to Publication
Power Lunch Webinar with ACWA

Unlock the power of persuasive communication with CAPIO and ACWA in our dynamic webinar on mastering the art of crafting and placing op-eds. Dive deep into the process that transforms ideas into impactful opinion pieces, from selecting compelling topics to successfully pitching them to editorial boards. During this session you’ll hear from veteran newspaper representatives about key to elevating your agency’s communication strategy and getting out important information to key audiences.

Key Takeaways

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Mentorship Monday: Mentorship Mastery: Strategies, Success Stories, and CAPIO’s Path to Professional Growth
Free CAPIO Member Webinar

Dive into the game-changing mentorship world with our Mentorship Monday session, featuring mentoring industry expert Mary Ann Pearson, Ed.D., APR, and veteran communicator CL Lopez. During this session, you will uncover the profound benefits of mentorship across your career trajectory as they share data-driven strategies designed to elevate your mentoring journey.

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CAPIO ADVANCED TRACK: Emotions: How Leaders Identify, Manage, and Learn From Them
Power Lunch Webinar

Knowing your leadership capacity to control your own emotions is a valuable skill.  And it can be disastrous if you do not recognize triggers and learn to manage them.  During this webinar, attendees will examine how emotions and logic work together in our brains through published work and anecdotal storytelling.  We will highlight a case study, review mental models, and reveal practical tips on how leaders identify trigger points, manage emotions, and learn how to harness their actions and reactions so they respond properly when the unexpected can get in the way of a normal

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Making Your Special Events Shine in 2024
Power Lunch Webinar

Are you ready to take your agency’s special events to new heights in 2024? Join CAPIO for an engaging and candid panel discussion that promises to be a game-changer for executing events from concept to creation, ensuring every detail shines.

Our speakers will cover tips, tools, and insights on tackling large groundbreakings and ribbon cuttings, creating a State of the City event, and setting up the nation’s first-ever Swift City, honoring superstar Taylor Swift.

During this webinar, you will:

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CAPIO 2024 State of Communications
Power Lunch Webinar

In 2024, public-agency communicators will continue to face new challenges and opportunities, constantly redefining strategies, priorities, and best practices to maintain effective communication and engagement with our communities.

During CAPIO’s 2024 State of Communications webinar, attendees will have the opportunity to learn about key issues shaping the California communication landscape. The webinar will feature insights from CAPIO President Lael Wageneck, MPA, APR, and CAPIO President-Elect/Treasurer Tom Christensen, highlighting CAPIO’s key focus areas for the year.

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How to Give Your Government Agency a Facelift
Webinar Training

Government agencies are often stereotyped as organizations with a ton of red tape and impersonal bureaucrats, impacting both the public’s opinion as well as employee morale within these agencies.

Join public agency communication experts Sonja Dosti, APR, from Fresno County and Ally Soper, from Kern County, as they share the journey of transforming, humanizing, and streamlining their agencies’ brands to better raise awareness about services available to residents.

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Winning Strategies for Developing a Public Outreach Campaign with Lasting Impact
Power Lunch Webinar

Are you passionate about creating positive, meaningful change and making a lasting impact in your community but unsure how to effectively engage with key audiences? If so, this workshop is tailor-made for you!

Join public-agency communication experts Brooke Federico, Melody Hendrickson and Amy McKenzie from the County of Riverside. They will share valuable insights and practical tips to develop a robust outreach campaign that delivers tangible results, using their award-winning Faces of Fentanyl campaign case study.

Key Takeaways:

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Mastering Your Communications Career: Insights from CAPIO Paul B. Clark Lifetime Achievement Award Winners
Mentorship Monday

Are you interested in sharpening your communications skills and learning from the best in the field? Join us for CAPIO’s highly anticipated webinar, “Mastering Your Communications Career: Insights from CAPIO Paul B. Clark Lifetime Achievement Award Winners,” where we bring together a panel of accomplished public-sector communications experts who will share their invaluable knowledge and experience.

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Reel Talk: How to Maximize Your Reach with Facebook and Instagram Reels 
Power Lunch Webinar

In 2020, Instagram announced the addition of Reels, but did you know that Facebook now has a Reels feature?

Facebook Reels have been around since 2021 and if you are looking to maximize your reach and grow your audience, then Facebook and Instagram Reels should be part of your social media strategy.  Reels are an important tool because they provide a unique opportunity to reach new and existing audiences on each platform, which allows for increased visibility and discoverability of your content.

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Winning Crisis Communication Strategies
Power Lunch Webinar with ACWA

When a crisis hits your agency will you be prepared to respond transparently and effectively with your community, the media and internal audiences?

Join communications veterans Scott Summerfield, Betsy Lauppe Rhodes and Carrie Monteiro to learn how to navigate communications when a crisis strikes.

Key take-aways from this webinar include:

·  Planning for a crisis

·  Proactive crisis response and strategy for communicating with the C-suite and internal audiences