Past Webinars for Purchase
Navigating PFAS: Data-Driven Communications Strategies for Public Agencies
Power Lunch Webinar
Recent news headlines have been sounding the alarm about “forever” chemicals called PFAS (per- and polyfluoroalkyl substances). Across California, local governments and public agencies face a growing need to educate and inform the communities we serve about these troublesome pollutants and how they impact our health and environment. If you work for a fire, airport, water, or wastewater district, you likely already feel the urgency to create a PFAS communications strategy.
Emergency and Crisis Communications 101 Webinar
When a crisis – whether a natural disaster or people-caused - hits your agency will you be prepared to respond transparently and effectively with your community, the media and internal audiences?
Engage, Inform, Inspire: Social Media Strategies for Public Sector Success
Power Lunch Webinar
Public agency communicators are informers and community builders through social media. Join CAPIO’s Social Media Chair and Senior Communications Coordinator for ReGen Monterey, Eric Palmer, for this webinar; he’ll share strategies to evolve your agency’s social media presence from merely informative to profoundly interactive, ensuring your efforts resonate deeply with your constituents.
Key Take-Aways:
Mastering Budget and Rate Communications: Proven Strategies Success
Power Lunch Webinar
As public-sector communicators, we are tasked with relaying complex budget and rate information to our communities in a clear, transparent, timely, and engaging manner. During this moderated webinar, seasoned public-sector pros will share practical, real-world insights, best practices, and replicable strategies to enhance your agency’s communication efforts, resulting in better engagement and increased trust with your community.
Key Topics Covered:
CAPIO ADVANCED TRACK: Building a Dream Team – Unlocking Agency Support for Team Expansion
Power Lunch Webinar
In an era where digital elements shape the narrative, having a dynamic team is crucial for meeting the demands of today’s ever-evolving communication landscape. Media and public relations require not just adaptation but strategic investment in staffing resources that enable seamless communication across diverse platforms.
Develop a Smarter Outreach Campaign with Data Mapping Tools
Power Lunch Webinar
Data mapping is a powerful tool that can help unlock data driven strategies to develop smart outreach campaigns that resonate with your target audience and increase engagement. This easily accessible tool applies data mapping techniques to visualize the potential reach of your campaign and how to deliver your outreach tactics with pinpoint accuracy. Data mapping tools can be applied to all types of campaigns. In this session, we will use the City of San José’s recycling campaign as an example. You will be able to apply what you learn to your own program needs back home.
CAPIO ADVANCED TRACK: Strategic Evolution: Unlock Success with a Client-Centric Model for Your Communications Team
Power Lunch Webinar
During this CAPIO Advanced Track webinar, attendees will learn how to redefine an Agency-wide communication model, moving from a one-size-fits-all to a personalized experience. It’s driven by a client-based model, with Departments as primary clients. Establishing robust relationships between Communications staff and department individuals is crucial. Whether with a police officer, firefighter, planner, water technician, or street manager, each connection unveils unique qualities. This empowers communicators to grasp day-to-day requirements and hot topics.
Mastering the Op-Ed: From Concept to Publication
Power Lunch Webinar with ACWA
Unlock the power of persuasive communication with CAPIO and ACWA in our dynamic webinar on mastering the art of crafting and placing op-eds. Dive deep into the process that transforms ideas into impactful opinion pieces, from selecting compelling topics to successfully pitching them to editorial boards. During this session you’ll hear from veteran newspaper representatives about key to elevating your agency’s communication strategy and getting out important information to key audiences.
Key Takeaways
Mentorship Monday: Mentorship Mastery: Strategies, Success Stories, and CAPIO’s Path to Professional Growth
Free CAPIO Member Webinar
Dive into the game-changing mentorship world with our Mentorship Monday session, featuring mentoring industry expert Mary Ann Pearson, Ed.D., APR, and veteran communicator CL Lopez. During this session, you will uncover the profound benefits of mentorship across your career trajectory as they share data-driven strategies designed to elevate your mentoring journey.
CAPIO ADVANCED TRACK: Emotions: How Leaders Identify, Manage, and Learn From Them
Power Lunch Webinar
Knowing your leadership capacity to control your own emotions is a valuable skill. And it can be disastrous if you do not recognize triggers and learn to manage them. During this webinar, attendees will examine how emotions and logic work together in our brains through published work and anecdotal storytelling. We will highlight a case study, review mental models, and reveal practical tips on how leaders identify trigger points, manage emotions, and learn how to harness their actions and reactions so they respond properly when the unexpected can get in the way of a normal
Making Your Special Events Shine in 2024
Power Lunch Webinar
Are you ready to take your agency’s special events to new heights in 2024? Join CAPIO for an engaging and candid panel discussion that promises to be a game-changer for executing events from concept to creation, ensuring every detail shines.
Our speakers will cover tips, tools, and insights on tackling large groundbreakings and ribbon cuttings, creating a State of the City event, and setting up the nation’s first-ever Swift City, honoring superstar Taylor Swift.
During this webinar, you will:
CAPIO 2024 State of Communications
Power Lunch Webinar
In 2024, public-agency communicators will continue to face new challenges and opportunities, constantly redefining strategies, priorities, and best practices to maintain effective communication and engagement with our communities.
During CAPIO’s 2024 State of Communications webinar, attendees will have the opportunity to learn about key issues shaping the California communication landscape. The webinar will feature insights from CAPIO President Lael Wageneck, MPA, APR, and CAPIO President-Elect/Treasurer Tom Christensen, highlighting CAPIO’s key focus areas for the year.
Communicating Solo: Essential Tips and Tools for One-Person Teams
Power Lunch Webinar
Are you managing communications solo at your public agency? Navigating the complex and demanding world of public relations and communications single-handedly can be daunting. This tailor-made webinar is designed to provide you with practical tips, innovative tools and insider strategies to excel in your role.
How to Give Your Government Agency a Facelift
Webinar Training
Government agencies are often stereotyped as organizations with a ton of red tape and impersonal bureaucrats, impacting both the public’s opinion as well as employee morale within these agencies.
Join public agency communication experts Sonja Dosti, APR, from Fresno County and Ally Soper, from Kern County, as they share the journey of transforming, humanizing, and streamlining their agencies’ brands to better raise awareness about services available to residents.
Winning Strategies for Developing a Public Outreach Campaign with Lasting Impact
Power Lunch Webinar
Are you passionate about creating positive, meaningful change and making a lasting impact in your community but unsure how to effectively engage with key audiences? If so, this workshop is tailor-made for you!
Join public-agency communication experts Brooke Federico, Melody Hendrickson and Amy McKenzie from the County of Riverside. They will share valuable insights and practical tips to develop a robust outreach campaign that delivers tangible results, using their award-winning Faces of Fentanyl campaign case study.
Key Takeaways:
Mastering Your Communications Career: Insights from CAPIO Paul B. Clark Lifetime Achievement Award Winners
Mentorship Monday
Are you interested in sharpening your communications skills and learning from the best in the field? Join us for CAPIO’s highly anticipated webinar, “Mastering Your Communications Career: Insights from CAPIO Paul B. Clark Lifetime Achievement Award Winners,” where we bring together a panel of accomplished public-sector communications experts who will share their invaluable knowledge and experience.
Reel Talk: How to Maximize Your Reach with Facebook and Instagram Reels
Power Lunch Webinar
In 2020, Instagram announced the addition of Reels, but did you know that Facebook now has a Reels feature?
Facebook Reels have been around since 2021 and if you are looking to maximize your reach and grow your audience, then Facebook and Instagram Reels should be part of your social media strategy. Reels are an important tool because they provide a unique opportunity to reach new and existing audiences on each platform, which allows for increased visibility and discoverability of your content.
Winning Crisis Communication Strategies
Power Lunch Webinar with ACWA
When a crisis hits your agency will you be prepared to respond transparently and effectively with your community, the media and internal audiences?
Join communications veterans Scott Summerfield, Betsy Lauppe Rhodes and Carrie Monteiro to learn how to navigate communications when a crisis strikes.
Key take-aways from this webinar include:
· Planning for a crisis
· Proactive crisis response and strategy for communicating with the C-suite and internal audiences
How to fall in love with local government communications again
Power Webinar
The Great Resignation. The Big Quit. The Great Reshuffle. Whatever you want to call it, people are FRIED. And communications professionals might be the crispiest of them all. After three years of what felt like constant crisis communications, we find ourselves working harder than ever. We’ve emerged (have we?) from a global pandemic only to find that community members seem to have gotten pricklier, Council members less patient, and coworkers have just up and left.
Mentorship Monday: Switching Gears in Your Career
Power Webinar
If you’re a public-sector communicator searching for your next challenge, you may be looking at options for a higher-level role at your agency or a similar organization. But maybe you’re looking for more flexibility or balance than a traditional PIO role offers. There are different options to find meaning and advancement. There are also lots of reasons government communicators seek change.
During this roundtable discussion, you’ll learn from four communicators who have successfully transitioned from PIOs to other roles.