Past Webinars for Purchase
Why Should Your Agency Be On TikTok?
Power Lunch Webinar
TikTok’s popularity continues to soar! Boasting nearly 100 million active monthly users in the United States, the platform continues to broaden its demographic of users. But, how do you know if adding TikTok to your agency’s social media strategy is the right move?
Join the City of Santa Clarita’s Communications Manager Carrie Lujan and Communications Specialist Garret Wedel for this CAPIO webinar where they’ll take you through setting up the City’s TikTok strategy and developing ongoing engaging content for their community.
Key Takeaways:
Sharing Your Agency’s Story About Important Water Infrastructure Projects and Programs
Power Lunch Webinar
Public-sector communicators must regularly engage with customers and other key audiences to share the value of key infrastructure projects and programs. From major pipeline repairs to desal and PFAS groundwater restoration to meter replacements, there is always an important story to showcase.
Join CAPIO and ACWA for this webinar that will highlight key outreach strategies tailored to agencies of all sizes to ensure you maintain trust and confidence in your agency and these important projects.
Key take-aways from this webinar include:
CAPIO ADVANCED TRACK: Advanced Strategies for Communicating During a Crisis
Power Lunch Webinar
A MEMBER EXCLUSIVE TRAINING
As a senior communication practitioner, you play a different role in managing a crisis at your agency. You are required to call upon not only your ability to develop and execute a successful communications strategy, but also serve as a trusted advisor to your executive team during tough situations.
The 411 on Developing a successful Citizens’ Academy
Power Lunch Webinar
Agency citizens’ academies are a great opportunity to educate your community on important issues and projects, build and maintain positive relationships, position your agency as a trusted source of information, increase communications and inspire future community leaders.
From deciding on the duration of the program, materials, budget, schedule and logistics, there are many factors to consider before launching your program.
Analyzing and Leveraging Social Media: What to Measure and Why
Power Lunch Webinar
Social media is one of the top ways to engage with your community. With so many social media channels, social media management platforms and metrics, how do you know if your social media plan is hitting a high note or missing the mark?
Join Turlock Irrigation District’s Communications Specialist Brandon McMillan, who will share practical advice on how your agency can analyze and leverage your agency’s social media efforts.
Key Takeaways:
Driving Community Engagement with Photography
Power Lunch Webinar
A picture is worth a thousand words and using dynamic photos to tell your agency’s story plays a vital role in any communications, outreach or media relations effort.
Join Napa Valley Transportation Agency’s Communications Officer Robin Craig to learn how you can use photography to showcase your team and community to help share you agency’s story and build a more supportive and engaged community.
Key Takeaways:
CAPIO ADVANCED TRACK: Having Difficult Conversations and Building Trust
Power Lunch Webinar
A MEMBER EXCLUSIVE TRAINING
If it’s early in your career, it’s not a matter of IF but WHEN you’ll have difficult conversation at work. And as veterans in the workforce, you’ve had to navigate these conversations as the come. While these conversations are never easy, learning how to tackle them head-on is one of the best ways to build trust with colleagues, team members and constituents as well as grow as a trusted leader.
CAPIO ADVANCED TRACK: Building a Social Media Strategy that Creates Trust and Engagement
Power Lunch Webinar
A MEMBER EXCLUSIVE TRAINING
Effective communication and storytelling across a wide variety of platforms is key to any agency’s ability to inform the public in a timely manner, engage a growing digital community, and manage crisis. Social media is an ever changing landscape and the ability to stay current on trends, effective strategies, and communication tactics can help build trust and credibility with any online community.
Project Management for PR Pros
Power Lunch Webinar
Project Management is most often thought of as a foundational element of infrastructure construction or software development projects, but the same concepts and techniques that deliver public infrastructure on-time and within budget are applicable to our profession, too. Whether it is a public service campaign or stakeholder outreach and engagement, effective project management helps us master the process, messaging, budget, and other critical success factors.
Communicating Crucial Information with Internal Audiences
Power Lunch Webinar
Public-sector communicators are tasked with communicating critical information to multiple audiences. Oftentimes, communicating crucial information is overlooked when communicating with one of our most important audiences – the people we work with and manage.
A lack of internal communication can lead to poor external communication and inflict damage to the communities and customers we serve. Employees are the front-line ambassadors to the communities we serve, so communicating with them during a crisis as well as during normal times, is a priority.
What’s Next: Trends in Outreach and Education
Power Lunch Webinar
The pandemic has forever changed the way public agencies manage their outreach and education programs. As California continues to re-open, web-based and hybrid outreach and education programs are here to stay.
Join seasoned communicator and educator Dr. Adrian Hightower to learn more about engagement trends that your agency can apply to meaningfully connect with key audiences.
During this session attendees will learn about:
The Missing Link: Why LinkedIn Is Where Your Agency Needs to Be
Power Lunch Webinar
LinkedIn is one of the most underrated social media platforms for organizations and individuals. When it comes to making connections that provide professional resources and opportunities, it’s second to none.
It’s also ideal for those who want social media presence but aren’t into selfies, food pics, and dance videos; this network is for career-minded professionals and agencies.
Merely being present on the platform isn’t enough. In this training, you will learn how to effectively set-up, navigate, engage, and publish content on the platform.
Executing a Creative Outreach Campaign that Resonates
Power Lunch Webinar
What do successful outreach campaigns have in common? They are clever, authentic, build awareness and resonate with key audiences.
CAPIO ADVANCED TRACK: Managing, Mentoring and Motivating with Purpose
Power Lunch Webinar
A MEMBER EXCLUSIVE TRAINING
What happens when you go from being one of them to being the boss? How do you overcome your own feelings of inadequacy and “imposter syndrome” to set the groundwork for an awesome team? Will they all hate me or will they respect my new role?
Several years ago Christina was in your shoes. She rolled up her sleeves and armed herself with an arsenal of strategies that have proven successful.
Collaborative Engagement: Adapting Your Engagement Approach Based on Lessons Learned from the Pandemic
Power Lunch Webinar
A lot has changed in just over a year when it comes to engagement strategies and communicating with the communities you serve.
During this webinar, expert communication strategists Matt Salisbury and Jen Guice will explore how engagement has had to adapt during the pandemic and the lessons learned that can help you adapt your own engagement approach.
Key take-a-ways from this webinar include:
Creating an Effective Utility Rate Change Outreach Strategy That Builds Customer Awareness and Confidence in the Rate-setting Process
Power Lunch Webinar
For public-sector agencies, the rate-setting process often starts years in advance and raising rates is crucial to the overall viability of the utility. Often, however, utilities face challenges with getting the much-needed rate increases passed due to distrust from the public or lack of understanding of the need and benefits of the change in rates.
Therefore, it’s essential for utilities to proactively communicate the value of their services early and often to gain acceptance with customers, community members and policymakers.
Legal Issues for Government Communicators—Copyright, Trademark and Records Retention Laws
Power Lunch Webinar
Managing your organization’s reputation during challenging times means you not only need to ensure you are meeting the public’s need for information – but at the same time, not breaking any laws.
Attorneys Christopher Onstott and Kevin Flautt from Kronick Moskovitz Tiedemann & Girard, a leading Sacramento law firm that specializes in municipal law, will lead this session and help you unravel the mystery of ever changing federal and state laws.
During this webinar you will learn about:
Building Positive Relationships with the Media to Accomplish Shared Goals
Power Lunch Webinar
Public-sector communicators and media professionals share many common goals, including educating our communities and maintaining a consistent flow of transparent, actionable information.
In this webinar, you’ll learn how to proactively forge mutually beneficial relationships with print, TV and digital newsroom staff to share your government agency’s story across multiple platforms. You’ll also learn how to pitch the stories that journalists, editors and producers want to tell.
Storytelling is not a Unicorn: A Practical Approach to Creative Storytelling Using Graphics and Visuals
Power Lunch Webinar
Does the term “tell your story” make you want to scream? Does the word “storytelling” make the hair on the back of your neck stand up? This session is for you.
Collaborative Engagement: Developing Multi-Agency Programs and Reaching Diverse Communities
Power Lunch Webinar
It often takes years to develop and execute successful communications and public outreach programs that maintain confidence, trust and satisfaction with your organization. These projects and programs often require multi-agency collaboration as well as authentic engagement with diverse communities.
Join CAPIO and PRSA SD/IC for a special program featuring case studies, best practices and lessons learned for collaborative engagement.
Key take-a-ways from this webinar include: