Past Webinars for Purchase
PIO + Community Engagement = How to Manage both Jobs? Learn the top two things to do first!
Power Lunch Webinar
As a public-sector communicator you wear many hats. Oftentimes, you may find yourself leading an agency wide community engagement effort for a challenging project and program. Building trust and rapport with challenging internal and external audiences as well as making decisions in the face of adversity is crucial.
Join veteran community engagement and communications pro Kit Cole, founder of Kit Cole Consulting, as she shares key tips for leading effective, strategic community engagement efforts.
Key Takeaways:
CAPIO Advanced Track-Climbing the Charts: Strategies for Building a Pitch Perfect Communications Office
Webinar Training
As the chief communications professional, you are in charge of overseeing communications for your agency and possibly even building a communications division and team from the ground up. There will be new challenges and opportunities you face in this role as you work with internal and external audiences, oversee employees, measure success, and deal with sensitive and often controversial issues facing your agency.
Demystifying Communications Strategies for Diverse Communities
Webinar
Incorporating diversity, equity and inclusion into your agency’s communications can often feel overwhelming and challenging. Join CAPIO and ACWA for this webinar that will break down the steps toward developing and executing more inclusive communications strategies for diverse communities.
Key take-aways from this webinar include:
CAPIO ADVANCED TRACK: Goal Setting for 2023: Strategies that Work
Power lunch webinar
A MEMBER EXCLUSIVE TRAINING
As public sector communicators, it can often feel that work and life bleeds together and there is a long to-do list that is never complete. Putting out small daily fires at home and at the office can lead to a sense of overwhelm and also places larger personal and professional goals, like training for a marathon or earning your Accreditation in Public Relations, on the back burner.
During this not-to-miss webinar, you’ll learn practical strategies to set yourself up for success in 2023.
Key Takeaways:
Developing and Implementing Effective Communications Plans that Move the Needle
Webinar Training
A solid strategic communications plan provides value to your skills as a communications pro and can set your agency and department up for success through ensuring a road map that clearly defines goals, objectives, strategies and tactics. During this webinar, you’ll learn how to develop a measurable communications plan that will showcase value to your organization and the communities you serve.
CAPIO ADVANCED TRACK: Communications 20/20: Past, Present and Future Planning
Power lunch webinar
A MEMBER EXCLUSIVE TRAINING
The field of communications is constantly evolving. How do we learn from the past as we prepare for the future?
Join veteran communications professionals Gabriela Dow and Rebecca McColloch Cole. They will share what they learned in their more than two decades working with hundreds of California public agencies media, tech/startups, politics, public affairs, and public/private partnerships. In addition, they will discuss what communications pros can anticipate for the next 20 years.
Tik Tok on the Clock: Tips and Tricks to Get You from Beginner to Viral
Power Lunch Webinar
TikTok has more than 1 billion monthly active users. This app has been downloaded over 200 million times in the United States alone. If your target audience includes anyone between the ages of 13 and 60, TikTok is where you need to be.
Sacramento Fire joined TikTok in April 2021. A year later, the account had close to 100,000 followers, making it the biggest social media platform for Sacramento Fire.
City Branding: Three Pathways to a New You
Power Lunch Webinar
Companies like Nike, Disney, Apple and McDonald’s became the successful empires they are today because of one key concept: branding. While they all provide very different services, their dominance comes from the consistent use of memorable logos, tag lines, color schemes and other branding elements. You may be asking: what does this have to do with government agencies? Cities communicate with residents every day and the well-being of the community depends on engaging the public effectively.
Mentorship Monday: Networking with authenticity and integrity: Winning ways to meaningfully connect post pandemic
Power Lunch Webinar
Post pandemic, networking has become
even more challenging. In an era of Zoom meetings, remote work
schedules and social media, we have forgotten how to connect in
meaningful ways with others. How do we move beyond
superficial-level networking and regain our ability to make
authentic connections?
Creating with Canva: Tips, Tricks and Tools to Elevate Your Agency’s Brand
Power Lunch Webinar
Interested in creating professional and engaging content for social media, collateral and video using Canva? This webinar will give you practical tips and tricks to elevate the look and feel of your Canva content.
This course is ideal for someone who is already using Canva but wants to enhance their skill set. It is recommended that agencies have a Canva Pro account to maximize the value of this workshop.
Key takeaways from this webinar include:
Mobile Video 4-1-1: Creating Engaging Content for Instagram, Facebook and TikTok
Power Lunch Webinar
Looking to create attention-grabbing yet professional mobile video for Instagram, Facebook and TikTok that fosters engagement with your community? This webinar has you covered and will teach you key tips to plan, shoot and edit content.
Key take-a-ways from this webinar include:
CAPIO ADVANCED TRACK: Reimagining your agency’s website: practical tips and tools for a winning strategy
Power lunch webinar
A MEMBER EXCLUSIVE TRAINING
Data shows that our agency websites are one of the top ways that our community gets key information on projects, programs and initiatives. Many times, agency websites evolve over the decades with many staff adding content and pages. These ghosts of website’s past often are not representative of our agency’s current brand, don’t follow writing best practices, lack ADA compliance, or are not fully optimized for SEO.
Creating a successful communications strategy starting with research
Research is an essential first step in creating an effective strategy that is data driven and shows results. It creates the foundation for our communications efforts, drives decision making and produces desired results.
Join CAPIO and ACWA for this webinar that will highlight how to conduct sound research and gather insights that will ensure your agency’s communications efforts stay on track and are able to adjust to change. Presenters Margaret Mohr, Scott Rose and Adam Probolsky will share insights on best practices and review a case study featuring how research shaped the state’s 2022 Save our Water campaign.
The 2022 Edelman Trust Barometer results: how does trust impact our work as communications pros?
Power Lunch Webinar
Join CAPIO and SiOC for this special event featuring veteran communicators Matt Notley and Kierstan DeLong, who will present findings from the 2022 Edelman Trust Barometer.
Following the presentation, there will be a special moderated panel discussion led by broadcast journalist Nikki Laurenzo of Fox 40 in Sacramento with panelists representing state and city government and education.
Earn Your APR in 2022: Everything You Need to Know to Start Now!
Power Lunch Webinar
Ready to take the next step of professional development in your communications career? Wishing you were more strategic? Think APR!
Join us for a webinar that covers what Accreditation in Public Relations is, how it can help you develop a strategic communications mindset, and how you can start your own APR journey.
Mentorship Monday: 7 Steps to Build Your Personal Brand
Free CAPIO Member Webinar
Your personal brand is the most powerful asset you can leverage to achieve your career goals. Today, building a personal brand is essential to stand out from the crowd, instantly establish trust and credibility inside and outside your organization, showcase your expertise and take your career – and your life – to the next level.
Ethics and Communications Leadership
Power Lunch Webinar
Advancing in the field of communications requires a commitment to ethics as well as strong leadership skills.
Key takeaways from this webinar include:
- Recognizing the ethical responsibilities of a communications professional
- Conducting communications activities with integrity and professionalism
- Recognizing organizational structures and relationships and how communications contributes to the success of your organization
- Understanding how to motivate and influence within your organization and beyond
Lessons learned in the COVID trenches
Power Lunch Webinar
Even in the best of times grabbing the attention of an audience with public sector communications is a challenge. Distilling complex policy information down to something that is both understandable and engaging is no mean feat. The COVID-19 pandemic took these challenges and supercharged them. Now that we are beginning to see a light at the end of the tunnel what lessons can be learned from this year-long communications gauntlet and how can they be applied to public sector communications outside of times of crisis?
Key messages in action: strategies for implementing your key messages to tell your organization’s story
Power lunch webinar
Every public agency has a unique story to tell — let’s start telling yours. Now that you’ve created your key messages, let’s explore ways to use them simply and effectively to help tell the story of your goals, staff, and community partners. Join CAPIO and LMG Public Relations for this webinar that will highlight key strategies to enhance the storytelling of the important work done by your agency and the people who do it.
CAPIO 2022 state of communications
Power lunch webinar
In 2021, public-sector communicators continued to face unique challenges in communicating with their communities and other key audiences. In the future, communicators will need to continue to position their agencies for ongoing change by leveraging trusted strategies and new trends to reach the diverse communities they serve.