Are you a PR professional looking to enhance your visual content without needing professional photography skills? Then, this webinar is tailored just for you!

Key Takeaways:

• Fundamentals of Photography for PR: Understand the basic principles of photography that every PR pro should know. No fancy equipment needed—just your smartphone and some know-how!
• Composition Techniques: Learn quick and effective composition tips that make your images stand out. Discover how to use lines, symmetry, and the rule of thirds to tell a compelling story.
• Lighting Mastery: Even without professional lights, you can capture stunning images. We’ll cover how to make the most of natural light and simple setups to get that professional look.
• Smartphone Photography Hacks: Your phone is more powerful than you think! We’ll share settings and apps that can elevate your photography game.
• Editing Like a Pro: Basic editing techniques to polish your photos. From brightness and contrast adjustments to simple retouching that can be done on your phone.
• Visual Storytelling: How to use images to convey messages, evoke emotions, and support your PR narratives effectively.
• Legal Tips: Quick insights into copyrights, permissions, and how to avoid legal trouble when using or sharing images.

Speaker:

Date: Tuesday, February 4, 2025
Time: 1 p.m. to 2 p.m.

Cost: $30 members/Free for Professional+/$45 non-members

Register

BIO

Eliana Lopez

Before joining the Riverside County District Attorney’s Office in 2023, Eliana Lopez served as Press Chief for the Antioquia Police Department in Colombia. She later moved to the United States and worked as a news anchor on the Univision and Telemundo television channels in the Coachella Valley. She also has experience in news production and specialized programs after working for the Estrella TV channel in Los Angeles.

Eliana’s current role as the Spanish-language media relations District Attorney Information Specialist expands the office’s ability to connect with Riverside County’s prominent Spanish-speaking population, ensuring vital information reaches as many community members as possible. This opportunity for inclusivity makes Eliana’s role critical for reaching and informing their residents. Additionally, Eliana produces the office’s social media publications and other content in Spanish, consistently growing their digital platform engagement presence and following.

Eliana graduated from the Pontifical Bolivarian University in Medellin, Colombia, where she studied social communication and journalism, specializing in marketing and public relations. One of her passions is photography, which she tries to incorporate into her daily work. Eliana also has two daughters, who have been her entire life.