There comes a time when your leaders must speak to the press. For some of you, this may already be how your organizations operates. For others, you are the spokesperson, by choice or by mandate. But getting your leaders ready is always your job.

Understanding the Big Three Questions

1. Why They Should Speak
2. When They Should Speak
3. How They Should Speak

Key Take-Aways

• Preparing your leaders for media interaction
• Understanding the media landscape better to ensure success
• Messaging to take advantage of the opportunity

Presenter:

Date: September 19, 2024
Time: 11 a.m. to noon

Cost: CAPIO members $30/ Free Professional+/ $45 non-members

Register

This session is good for APR Continuing Education Unit

BIO

Michelle Smith McDonald, APR 

Michelle Smith McDonald, APR is an experienced education communications leader who has worked in both the K-12 and higher education settings, assisting senior leadership on executive communications, crisis communication and challenges and problem-solving around reputation and issues management. She spent 30 years as a sportswriter for publications such as the San Francisco Chronicle and ESPN.com and has had leadership positions in both the Association for Women in Sports Media and the California School Public Relations Association.