Step into a conversation that’s stirring the heart of public relations. Recent reports from the Commission on Public Relations Education highlighted a gap: Young PR professionals are not meeting ethical expectations. This revelation led to a new study to pinpoint the essential ethics skills needed today and where we’re falling short in the profession.

The insights are based on a national survey with more than 300 public relations professionals, followed by a second national survey with both public relations professionals and educators. Their personal perceptions of preparedness to serve as ethics advisers in their organization were assessed. They were also asked to identify the most common ethical issues facing them today. Some of the results may surprise you!

By the end of this webinar, attendees will:

• Discover the essential ethical skills in public relations today.
• Assess your own mastery of these core ethics skills.
• Learn about resources available to enhance you ethics skills.

Speaker:

Date: October 22, 2024
Time: 11 a.m. to noon

Cost: $30 members/Free for Professional+/$45 non-members

Register

This session qualifies for:
APR Continuing Education Unit

CAPIO Certificate in Communications: Ethics

BIO

Marlene Neill, Ph.D, APR, Fellow PRSA

Marlene Neill, Ph.D., APR, Fellow PRSA, is a professor and graduate program director at Baylor University. She teaches courses in public relations and advertising. She also serves as the faculty adviser for the Baylor PRSSA chapter.

Her research interests include public relations management and ethics. She has published more than 30 journal articles and three books on public relations ethics and leadership.

Neill is an accredited member of the Central Texas Chapter of the Public Relations Society of America. She served as the chair for the Southwest District of PRSA in 2011. At the national level, Neill was appointed a second time to serve on the Universal Accreditation Board, which administers the examination for Accreditation in Public Relations; and also, was appointed to the Board of Ethics & Professionals Standards in January of 2013-December of 2018. She is a member of the Arthur W. Page Society and a board member for the Plank Center for Leadership in Public Relations.

She received her Ph.D. in advertising from the University of Texas at Austin, her Master of Arts degree in journalism from the University of Missouri at Columbia, and her Bachelor of Science degree in journalism from the University of Kansas.