Engage, Inform, Inspire: Social Media Strategies for Public Sector Success
Power Lunch Webinar

Webinar

Public agency communicators are informers and community builders through social media. Join CAPIO’s Social Media Chair and Senior Communications Coordinator for ReGen Monterey, Eric Palmer, for this webinar; he’ll share strategies to evolve your agency’s social media presence from merely informative to profoundly interactive, ensuring your efforts resonate deeply with your constituents.

Key Take-Aways:

  • Strategic Engagement: Uncover strategies to create content that informs, engages, and inspires your audience. Learn how to cultivate a community around your agency’s mission.
  • Content Creation Mastery: Delve into the art of crafting compelling content. Eric will share insights on storytelling, the power of visuals, and how to use data-driven approaches to tailor your messages effectively.
  • Engagement Techniques: Gain practical advice on fostering meaningful interactions, managing public feedback, and navigating crises while upholding your agency’s integrity.
  • Measuring Impact: Learn to set and measure key performance indicators (KPIs) that focus on genuine community engagement and impact, beyond mere metrics.
  • Branding: Define and use your agency’s brand to develop your social media’s tone of voice and visual style. Learn how to break free from conventional government social media content to stand out and gain a reputation for quality, authenticity and creativity. Consider how your agency’s social media sites are part of your personal brand, and get inspired to advance your professional reputation.  

Speaker:

Date: Nov 12, 2024
Time: 11 a.m. to noon

Cost: $30 CAPIO members/$45 non-members/Free for Professional+

Register

This session qualifies for:
CAPIO Certificate in Communications – Digital Media
APR Continuing Education Unit

BIO

Eric Palmer

Eric Palmer has nearly 20 years of experience in local government communications and social media management in Monterey, California. Eric served the City of Monterey as their media specialist for 15 years before moving to his current communications role at ReGen Monterey (Monterey Regional Waste Management District). He’s brought his storytelling skills to these agencies as an award-winning documentary filmmaker. He is also politically active as a 2024 city council candidate, political campaign advisor and appointed city commissioner.