Acing Media Relations and Getting Your Agency’s News Covered

Webinar

Are you ready to elevate your media relations game and ensure your agency’s news gets the coverage it deserves? This dynamic webinar is packed with practical insights and strategies from seasoned communicator and this year’s CAPIO Rising Star award winner Joshua Dean. Learn how to build strong relationships with media professionals, craft compelling stories, and navigate the ever-evolving media landscape to ensure your news stands out.

Key Takeaways:

  • Building Relationships: Learn effective strategies for establishing and maintaining positive relationships with journalists and media outlets.
  • Crafting Compelling Stories: Discover the elements of a newsworthy story and how to present your agency’s news to capture media interest.
  • Pitching Techniques: Master the art of pitching, including creating attention-grabbing pitches and following up effectively.
  • Media Kits and News Releases: Gain insights into creating comprehensive media kits and writing news releases that stand out.
  • Leveraging Digital Tools: Explore the latest digital tools and platforms that can enhance your media outreach efforts.
  • Handling Media Inquiries: Develop skills to respond promptly and appropriately to media inquiries, ensuring your agency’s message is communicated clearly.

Presenter

Date: December 12, 2024
Time: 11 a.m. to noon

Cost: $30 CAPIO members/Free professional+/$45 non-members

Register

This session qualifies for: CAPIO Certificate in Communications - Media Relations and APR Continuing Education Unit
BIO

Joshua Dean began his public sector career as the Communications and Media Production Specialist with the County of Fresno in June 2022. Before joining the team, he produced travel shows aired on HDNet and National Geographic (NatGeo). In 2015, he moved back to Fresno, where he worked as part of the top-rated and Emmy Award-winning news teams for Fresno’s local affiliate KSEE 24/CBS 47. During this time, he won an Emmy Award for his coverage of the Creek Fire.

At the County of Fresno, Josh launched #MonumentMonday to showcase unique landmarks and has developed several I Lost Someone to Fentanyl Public Service Announcements. In addition, he has taken spectacular photos and videos of the County that have received significant attention on social media platforms, doubled followers, and increased job applicants to the County. His Juvenile Correctional Officers Promotional Video led to an 80% increase in applications and won the CAPIO Award of Distinction. He won another CAPIO Award of Distinction in 2024 for the Fresno County Water Flows & Flood Warnings video.

In 2024, he and his colleagues received the Frank Potter Crisis Communicator of the Year Award—he also received CAPIO’s inaugural Rising Star Award.