Developing a communication strategy sets your agency or department on a trajectory for success and serves as a comprehensive roadmap with clear goals, objectives, strategies and tactics. In this session, you’ll gain the expertise to devise measurable communications strategies that will bring clear value to your organization

Session Highlights:

• Crafting a Long-Term Strategy: Learn to create an agency- or department-wide three to five-year communications plan. Tailored Communications Planning: Master the art of creating customized communications plans for various projects, programs, and crises.
• Comprehensive Planning Process: Dive deep into the planning process, from initial research to final measurement, covering all critical steps in between.
• Securing Stakeholder Engagement: Gain crucial buy-in from your agency, ensuring a collaborative approach to communication efforts. Collaboration vs. Autonomy: Explore how to effectively collaborate with consultants on your communication plans or confidently tackle them in-house.

Presenters:

• Maurice Chaney, City of Roseville
• Nicole Coleman, Sacramento Area Sewer District
• Lorraine Garcia, Coachella Valley Water District
• Caroline Gongora, Greater Los Angeles County Vector Control District

When:  May 13, 2025 from 10:00 AM to 11:00 AM (PT)

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