to California’s only professional association especially for communications professionals. Because good government requires good communicators.
CAPIO counts among its 400+ members the communications, marketing and outreach staff of cities, school districts, counties, water and air pollution control districts, parks and open space districts, private PR firms, municipal television channels, police and fire departments, and more—professionals who handle public information and communications duties for these agencies and organizations.
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- June 28 Power Lunch Webinar: Generational Motivation
Communicating effectively between generations is essential for building relationships and trust in a hyper-connected world. Yet navigating between generations can be difficult and sensitive. Generational Motivation examines how to use marketing messages effectively to succeed in today’s marketplace with the additional challenge of generational complexities: the different demands, values and preferences of today’s multigenerational audience.
You’ll enjoy this interactive presentation packed full of valuable examples, humor, and specific takeaways to apply to your industry, team, and even *gulp* your own family!
Join us June 28 from 12 – 1:15 pm for this informative event! $20 Member/$35 Non-Members. REGISTER HERE
(Member code: Refer to your recent email about the workshop or email firstname.lastname@example.org for the code for your member rate).
Speaker: Gordon Fowler, President/CEO, 3fold Communications
- 2016 Edelman Trust Barometer Presentation
During the 2016 CAPIO Annual Conference, Steve Telliano, general manager, Edelman-Sacramento, addressed the audience with statistics and data from the Edelman 2016 Trust Barometer Survey. He discussed what California’s care about and how to cut through the messaging clutter to reach your audience and establish trust as a government agency. View Presentation (PDF)
- CAPIO Presents 80 Awards during the April 13 Excellence in Communications Awards Gala
During last week’s annual conference, CAPIO honored 80 winners during our April 13, 2016 Excellence in Communications Awards Gala at the Resort at Squaw Creek in Olympic Valley. The evening opened with an “Olympic March” by event emcees Krista Noonan, Director of Communications, CalSTRS and Ted Nguyen, Manager, Diversity Outreach, Orange County Transportation Authority. The fun continued as award recipients received awards, celebrated their success with their table mates and enjoyed post-dinner entertainment and dancing to live music by the Savannah Blue Band. For this year’s CAPIO Excellence in Communications Awards program, CAPIO judges reviewed 233 entries – a record number of entries. Several categories had six or more entries, while a few categories had over 15 entries competing for honors. What fantastic work you are all doing for your agencies and communities!
Congratulations to all of the award recipients! VIEW LIST OF AWARD WINNERS
We encourage you to consider submitting your programs/projects completed during the 2016 year for our 2017 Excellence in Communications Awards Program. Be sure to track metrics of success, budget figures and graphics for your entry throughout the process.
- Writing for a Usable Website
With the proliferation of easy-to-use content management systems, website management has largely migrated away from the IT department. This means that many organizations no longer rely on a webmaster to update the website, but it also means that more content is being published by people that may not have formal knowledge of Web Consortium Accessibility Guidelines. Don’t despair – content optimization is very intuitive once you start breaking it down, and even if you keep a copy of The PC is Not a Typewriter on your bedside table, a little refresher never hurts.
The Starting Point
Your organization performed a review of the current site, looking in-depth at site analytics and holding several focus groups. They discovered the following:
- Your website has a mobile version but users still reported difficulty on mobile devices.
- There is a generally low level of engagement with written content.
- There have been several complaints from constituents with visual impairment.
While a site’s design and layout impact its usability, content authors shoulder most of the responsibility in the long term. With this in mind, let’s look at some good habits: Continue reading →
- Top 10 Ways to Be Effective Using Targeted Video in Your Campaigns
Public agencies in California must serve a growing population with limited resources. This presents challenges that require Californians to adopt new beliefs and changed behaviors for the common good. These changes will come as a result of successful social marketing and outreach campaigns implemented by you, the public information officer.
Today, video commands the majority of time and attention of most Californians regardless of age, sex or gender. The public has a ravenous appetite for video, which makes it essential to any communication strategy. However, not all video environments provide benefit to the public agency and their stakeholders. It is critical to avoid the myriad of detrimental outcomes that can result from ill-advised video placement within your campaign. There are a number of key factors that will influence a successful campaign. Continue reading →
- CAPIO Announces the 2016 Paul B. Clark and Communicator of the Year Recipients
The Paul B. Clark Award is the highest honor bestowed by CAPIO to its most distinguished members. This year’s recipient is Kelly Huston, deputy director of the Governor’s Office of Emergency Services / CalOES. Kelly is a well-known and respected leader in crisis and risk communications, media relations and public information in California and throughout the nation. Throughout the years Kelly has contributed his knowledge and insights at the annual CAPIO conference and during regional workshops. He also spends his time lending his expertise to professional communicators on ProCommunicator.com, his personal website that is a free resource tool for professional communicators. READ MORE
The Communicator of the Year Award is awarded to a CAPIO member who has demonstrated extraordinary success in the prior year for a program, project or year-long communications efforts as a public information professional. This year’s recipient is Rachel McGuire, APR, public information officer for Western Municipal Water District. Rachel exemplifies the best attributes of public service through her commitment to excellence in strategic communications, customer service, transparency, responsiveness and accountability. In 2015 Rachel successfully oversaw the outreach and media relations for three long-term crisis management efforts. She has been a long-time CAPIO champion and has served on the board since 2008 in roles including vice president – awards, conference chair, and president. READ MORE
- Did you miss our January webinar? Register for “Communicator as Counsel” today to receive access to the recording!
Our January webinar “Communicator as Counsel” with Trent Allen, APR and Krista Noonan discussed how you can become a trusted voice at the table. If you missed it, it’s not too late to hear this fantastic 90 minute webinar. Krista and Trent shared how you not only have the responsibility to share success stories from your organization, but how you can advocate for the best interests of your stakeholders, while building trust and support for your work. They also discussed how you can ask tough questions and, when necessary, push for change. Trent and Krista are two public relations veterans who have years of experience as strategic communicators and trusted advisors. REGISTER TODAY! Members – email us at email@example.com for the code to receive the $20 member price. (Price is $35 for non-members.)